Two demand tests before building an AI production team
Vladimir RossausContext
Assembled a creator pool, tested organic distribution and separately brought brands into commercial projects.
- Project
- AI Production
- Period
- Independent project
- Area
- B2B / New product
Task
The decision to make
The client had several existing business lines. Before launching an AI studio, we needed to learn whether we could produce strong visuals and whether companies would buy the service. Reach could answer only the first question.
Solution
My responsibility
Defined two hypotheses and target B2B segments, recruited and selected creators, prepared the brief and coordinated production and publishing. Reviewed organic results and separately organised a small paid test for commercial enquiries.
How I built the test
Select creators
Reviewed work, audience growth and engagement using profiles and TrendHERO, followed by a manual assessment of quality and fit for brand tasks.
Set a creative direction
Show visual ideas that would be costly or difficult to shoot conventionally. The brief fixed the task while leaving room for each creator’s style.
Test distribution
Compared responses to published videos and identified concepts earning attention without buying broad reach.
Find commercial demand
Tested X, LinkedIn and Instagram. The form asked about company, link, task and budget. Suitable enquiries received an idea built around the brand’s own product.
Metrics
Results at a glance
- AI creators in the pool
- 10
- Views across three Reels
- 5.1M
900K, 1.3M and 2.9M views
- Brands in commercial projects
- 3
Videos that earned attention
Chart values
| Metric | Value |
|---|---|
| Reel 01 | 900,000 views |
| Reel 02 | 1,300,000 views |
| Reel 03 | 2,900,000 views |
From enquiry to project
Qualification example
- 01All enquiries60
100% of this cohort · Contact and task
- 02Suitable enquiries20
33.3% of the previous stage · Task and budget fit
- 03Concept discussed8
40% of the previous stage · A concrete conversation
- 04Commercial project3
37.5% of the previous stage · A brand proceeds with paid work
Reached the last action: 5% of entrants
How I assessed the signal
Views and customers answer different questions
Views show that a format can earn attention. Commercial interest requires an enquiry with a task and budget, followed by agreement to work.
A short qualification form improves selection
Extra questions reduce easy submissions but support concrete project discussions. I assess suitable-enquiry rate and progression to discussion alongside form cost.
Conclusions
The decision this enabled
The pilot produced work with substantial organic reach and initial commercial projects. That supported developing the offer before committing to a permanent team. Repeatable demand still needs to be assessed through further deals, margin and repeat orders.
The approach at a glance
- Tested audience attention and willingness to pay separately
- Selected creators for quality and ability to work to a brief
- Qualified enquiries by company, task and budget
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