Find your first customers
I research demand, competitors and buying decisions. I identify audience segments and shape an offer for each.
Vladimir Rossaus / Product & Growth Marketing
Product &GrowthMarketing
I run social and paid acquisition as a business channel: strategy, content, community, analytics down to revenue.
Available for a team role, a defined project or a consultation
Open to Head of SMM and Social Media Lead roles
10+ years in marketing · Tinkoff · Sravni.ru
- 500K+subscribers · Fort Group
- ₽5M+/mobudget · Tinkoff
- +45% ERSravni
- 2.5×engagement · Fort Group
Where I can help
Launch marketing or improve what is already in place
Build customer acquisition
I select paid media, creators and other channels for the business goal. I set up campaigns, tracking links and lead measurement to compare sources.
Find losses in the funnel
I look at where people leave: after an ad, on a page, during sign-up or at payment. I propose changes and measure their effect.
How I think about marketing
From demand to a returning customer
These stages connect. I join where a result is needed and follow how the change affects the rest of the journey.
How I work at different stagesCases
A few tasks from my practice
AI Production5.1Mviews across three Reels
5.1M views across three Reels
From creative and reach to initial commercial projects
Sravni+45%engagement-rate increase
Engagement rate up 45%
Cards, infographics and the path from media to product
T-Bank−25%cost per target contact
Target contact cost down 25%
Social paid with monthly spend from ₽5M
Fort Group2.5×engagement-rate increase
Engagement rate up 2.5×
Content and partnerships for communities totalling 500K+
Working together
How we can work together
Connect content and advertising to what happens next: a visit, an enquiry and a payment.
About me
Experience in teams and independent projects
At Tinkoff, I led paid social and creative development with monthly budgets from ₽5 million. At Sravni, I developed social channels and editorial distribution, connecting reach to product visits. In independent projects I build the team and promotion around the business task.
Before starting, we agree my scope, resources and expected result. I take responsibility for decisions and delivery within that scope and discuss product, pricing and sales dependencies with the team.
My experience and toolsServices
Tools chosen for the task
Awareness and reach
Who sees the message and how they respond
TGStat · Telemetr
Compare channel topics, audiences and growth before a placement
Popsters · LiveDune
Compare content formats, engagement and publishing cadence
Meta Business Suite · VK
Track reach and reactions to owned content
Acquisition and sales
How ad spend translates into leads and purchases
Google Ads · Yandex Direct
Connect search demand, ads and target actions
Meta Ads · VK Ads
Test audiences and creative against the cost of the target action
GA4 · Matomo · CRM
Reconcile sources, enquiries, lead quality and payments
Activation and retention
Where people lose product value and what brings them back
Clarity · Hotjar
Review page behaviour, errors and exit points
Amplitude · PostHog
Compare activation, repeat use and cohorts
CRM · Mindbox
Define segments and evaluate lifecycle messages against a holdout
Economics and scenarios
What remains after costs and when a launch pays back
Excel · Google Sheets
Model budget, margin and scenarios from explicit assumptions
Looker Studio · Power BI
Combine channels, sales and costs in a comparable report
SQL · Metabase
Check events, cohorts and discrepancies in the data
I select tools for the project’s data, tasks and resources.
More about the toolsNotes
What I examine and try
Short takeaways, clear examples and tools to apply to your own work.
Tool
What to calculate before the first ad
A budget is easier to plan after defining the desired action and an acceptable acquisition cost.
Practice
Where to start with AI marketing automation
Choose a repetitive task with verifiable quality, then measure the time and corrections that remain.
Analysis
Why a low cost per lead does not prove a good channel
Follow the journey between an ad click, a sale and a repeat visit.
Tools
Start with the numbers
From reach to payback. Eight calculators help check assumptions before launching or changing a budget.
What should I share first?
A project link and a few sentences about the task. Add your budget and timing if you have them.
How does the work start?
We discuss the task, available data and resources, then agree the scope, expected result and next step.
Where can I review your experience for a role?
My experience page covers the roles and timeline. The case studies show my contribution, actions and results. You can request my CV by email.
Get in touch
What are you working on?
Share a project or role, the task and the change you need.