WORK /Formats

Working together

We discuss the task and resources first. Then we agree on my work, team deliverables, timing and fees.

Project

A defined marketing task

Launch campaigns, set up measurement or improve a funnel.

When to bring me in

You need work delivered within a defined timeframe: a product launch, campaign or new channel.

What I do

  • I research the audience, offer and existing data.
  • I prepare the plan and set up the agreed campaigns, events or placements.
  • I review results by source and recommend the next actions.

What you receive

Agreed materials and configurations, launch results and recommendations grounded in the data.

Agreed separately

Advertising spend, web development, design and contributions from other specialists.

Discuss this work
With a team

Own customer acquisition

Bring together channels, budgets, measurement and specialists.

When to bring me in

You need to build or expand acquisition, organise specialists and review results regularly.

What I do

  • I prepare a media plan and metrics for comparing channels.
  • I allocate tasks and ownership across paid media, analytics, design and other contributors.
  • I monitor the budget and review which actions support the goal.

What you receive

An acquisition plan, live channels, clear reporting and a working team process.

Agreed separately

The arrangement: a project, ongoing collaboration or an in-house role. Team hiring and budget.

Discuss this work
Consultation

Work through a question

Review a campaign, funnel or marketing plan together.

When to bring me in

You want to discuss a decision before launch or get an independent view of existing work.

What I do

  • I read the question and relevant materials before the session.
  • We examine causes, possible actions and constraints.
  • I document recommendations and any evidence still needed.

What you receive

An answer to the agreed question and recommended actions with reasons for their priority.

Agreed separately

Additional analysis and implementing the recommendations, if required.

Discuss this work

How work starts

Discuss the task

You describe the product, the change you need and the available budget.

Review the data

I clarify the audience, current results and constraints. I request only what the task needs.

Agree the work

We set actions, materials, timing, fees and responsibilities.

Launch and review

I deliver the agreed work, show the results and explain what to do next.

Joining a team

Discuss a role

Common questions

Can I bring you in only for advertising?

Yes, when the offer, audience and intended customer action are clear. Before launching, I review the page and lead tracking because they affect campaign performance.

Do you execute work or manage a team?

It depends on the task. I can set up campaigns and measurement myself, or organise specialists for a larger scope. We agree on the team and my role before starting.

Can we start with a consultation?

Yes. Send the question and the available data. We agree on the topic and the recommendations or materials you receive afterwards.

Are you available for an in-house role?

Yes. I consider Head of SMM and Social Media Lead roles, product marketing and acquisition leadership. Share the product, role responsibilities, team, working arrangement and salary range.

How are fees calculated?

From the work involved, timing and team resources. We agree on the task first, then I prepare a proposal. Advertising budgets and third-party services are separate.

What if we have very little data?

We start with essential events and matching enquiries to sales. For a small sample, we choose a limited test. I distinguish supported conclusions from hypotheses.

Can you guarantee a number of sales?

We can agree on a goal, budget, actions and responsibilities before starting. Sales also depend on the product, pricing and lead handling. I take responsibility for my work and show the factors affecting the overall result.

Do you provide a contract and payment documents?

Yes. Agreements, payment methods and completion documents depend on the partner’s country. We confirm the details and available payment route before starting.

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