Tool
What to calculate before the first ad
A budget is easier to plan after defining the desired action and an acceptable acquisition cost.
ROSSAUS / NOTESAn author journal
Notes
Marketing, product and AI through practical questions. Each piece starts with the main takeaways, followed by detail or a tool to try.
Notes
Practice
Where to start with AI marketing automation
Choose a repetitive task with verifiable quality, then measure the time and corrections that remain.
Analysis
Why a low cost per lead does not prove a good channel
Follow the journey between an ad click, a sale and a repeat visit.
Card series
All seriesHow much to budget for a first test
Five decisions before running ads, from a meaningful action to spend and conditions for continuing.
Clicks arrive, enquiries do not
Find the step where people drop off and use the data to choose what to change.
Results rose: was it our change?
Why before-and-after numbers are not enough, and what helps assess the impact of a change.