I am a partner, not just an executor. Companies don't buy "years of experience" anymore—they hire to solve specific problems and move from Point A to Point B. I don't wait for step-by-step instructions. I dive into your business goals, take full ownership of the user acquisition and performance zone, and drive predictable results.
I focus on the "Why" before the "How." Understanding your audience and unit economics is my priority. Whether it means rolling up my sleeves to launch campaigns entirely hands-on, or assembling and leading a hybrid team of 20+ experts (in-house and outsource) to scale operations—I build transparent systems that bring financial efficiency and peace of mind.
Point A: Need to scale user acquisition while keeping CAC low in highly competitive markets.
Point B: Managed $1M+ budgets, doubled core audience engagement via CJM segmentation, and built a predictable data-driven funnel that consistently hit ROI targets.
Point A: Brands (Ingosstrakh, Volna Mobile) burning budgets on vanity metrics like "reach" with zero predictable revenue.
Point B: Shifted the entire model to strict CPA (cost-per-action), orchestrating 100+ micro-influencers and utilizing deep analytics to guarantee financial efficiency on every placement.
Point A: Fragmented marketing efforts lacking strategic alignment and leadership (e.g., Jobicy US global expansion).
Point B: Assembled, aligned, and led hybrid cross-functional teams of up to 20 people (in-house and outsourced). Took ownership of the entire performance zone, freeing up founders to focus on product.
If you need someone who understands the business side of marketing, takes responsibility for the results, and can either execute hands-on or lead a team of 20 to scale your product—let's talk.