Vladimir Rossaus

Strategic Growth & Product Performance Lead
@rossaus web@rossaus.com
$1M+
Ad Spend Managed
FinTech
Core Industry Focus
Performance
Data-Driven ROI

How I Add Value Across Business Stages

🌱
Startups / Early-Stage
From zero to one. I help validate hypotheses, set up initial unit economics, launch the first performance campaigns manually, and find product-market fit.
🚀
Scale-ups
Building predictable growth machines. I scale CPA channels, automate influencer networks (Perfluence), and optimize CAC/LTV while assembling remote execution teams.
🏢
Corporate / Enterprise
High-volume execution. Managing multi-million ad budgets, conducting deep audience segmentation (CJM, JTBD), and leading cross-functional teams to exceed KPI targets.

My Systematic Framework

1
Audit & Product Alignment
I start by diving into product analytics (Amplitude, GA) and user behavior (JTBD). Marketing must amplify the product's core value, not just buy empty traffic.
2
Strategy & Economics
Building the funnel architecture and media plan. I calculate unit economics upfront to ensure we scale profitably within target CAC and ROI margins.
3
Hands-on Execution & Team Assembly
I launch initial campaigns manually to find working bundles. Once validated, I build, brief, and lead the team (designers, media buyers) to scale the process.
4
Optimization & Anti-Fraud
Continuous monitoring of traffic quality. Using tools like TgStat, HypeAuditor, and Dub.co to cut out fraud and double down on top-performing creators and channels.

Track Record & Selected Achievements

✓
Scaled FinTech Giants & EdTech Leaders

Managed budgets exceeding 100M+ RUB ($1M+) across Meta, VK, and MyTarget for major brands like Tinkoff and Skyeng. Doubled core audience engagement by applying CJM-based segmentation.

✓
Pioneered Performance-Based Influencer Marketing

Shifted the focus of major brands (Ingosstrakh, Volna Mobile) from vanity reach to hard CPA metrics. Scaled automated user acquisition by orchestrating 100+ micro-influencers via Perfluence.

✓
Global Market Expansion

Acted as a Fractional CPO/CMO for international platforms like Jobicy US. Adapted product positioning, built international conversion funnels, and established full-cycle marketing operations from scratch.

Let's discuss your growth targets

Whether you need hands-on execution to launch a new channel or strategic leadership to scale your product, I'm ready to dive in.

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