Vladimir

Marketing & Growth Lead

I work with companies that need marketing to become a managed business function, not a collection of disconnected tactics.

My focus is building systems where strategy, execution, analytics, and decision-making are aligned — and where responsibility is explicit.

What I do

• Define marketing strategy based on product, market, and constraints
• Build and structure acquisition funnels (paid, organic, hybrid)
• Translate business goals into measurable marketing priorities
• Set up analytics, attribution logic, and decision frameworks
• Manage external contractors and internal teams

How I work

• No guaranteed outcomes — only controllable processes
• Clear scopes, ownership, and decision rights
• Focus on second-order effects, not vanity metrics
• Marketing as part of the business system, not a service layer

Background

Experience across fintech, EdTech, and consumer products. Worked with both early-stage teams and established companies. Strong bias toward analytical thinking and structural clarity.

Context

Europe-oriented. Open to senior individual contributor or lead roles where impact and responsibility are aligned.